My Mass Control Diary: Week 3

Week 3 of the Mass Control course is called “The Mass Control Formula Revealed.”

This is where all the elements discussed in earlier weeks come together. The crux of this module is the entire Process Map which diagrams the Mass Control process. It is, essentially, a sales process, beginning with the Howitzer method and “united front” approach, up to the downsells and upsells.

Now this is where my mind just tuned out.

The material is too advanced for a beginner infoproduct marketer like me. And I can imagine that the entire process requires the hiring of a programmer who can put the various elements in place. I definitely couldn’t do it. Another requirement to implement the entire process is a feature-rich e-commerce service. I’m sure One Shopping Cart could do it, but not the $5-a-month service I get from e-junkie.

So as with everything else in the Mass Control course so far, I pick and choose which parts I can apply – not only in launching and promoting my own infoproduct – but in my work as a freelance copywriter.

Frankly, I was surprised that a number of clients were impressed by the fact that I was going through the Mass Control course. Well, Frank Kern is a heck of a copywriter after all. So at the very least, the Mass Control course is teaching me some incredible copywriting strategies. If only for that, the course has been worthwhile.

There is something in Week 3 that I appreciated very much. It’s an exercise, which helps you get to the heart of your target market. It’s very simple – just a set of questions – plus an interesting exercise that I haven’t come across in any of the copywriting courses I’ve seen.

But I find these assignments to be as precious as diamonds. Every time I write anything for my market, whether it’s an email, a squeeze page or an entire sales letter, all I have to do is go back to my Week 3 assignments and the words just flow. It’s a very important process for truly bonding with your target market.

I won’t go into any more detail than this. You’ll have to buy Mass Control next time Frank Kern makes it available. And don’t worry, I am not an affiliate so I won’t make or lose money with my reviews. I’m just telling you how it’s been for me, so you can decide for yourself if Mass Control is for you. It’s a significant investment, so you really have to give it a lot of thought. I hope my posts will help you make the right decision for you.

photo credit: tm-tm

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