5 Tips to Increase Blog Monetization

Today, I listened to an audio recording of an Internet marketing coach critiquing a work at home Mom’s blog. The coach, Carrie Lauth, was giving the blog owner tips on how to make more money with her blog.

I took down some notes and synthesized them, and now I’d like to share them with you. I myself was surprised to learn a few new things. I’ve been blogging for about a year now – not for money primarily – and I’ve been hungrily reading and studying about blogging.

Anyway, here in no particular order are the main lessons I learned from Carrie’s blog critique (with some of my comments in parentheses):

1. Add affiliate recommendations where they would naturally fit in your blog post. For example, when mentioning a book, include an Amazon affiliate link. You don’t necessarily have to say that you recommend that book, but simply add a hyperlink to it or to a related E-book or other affiliate product. (I agree that affiliate links should appear where appropriate but I don’t agree with linking to a product that I do not personally recommend)
2. Post affiliate links to products that your readers would be interested in. In other words, don’t place affiliate links to everything you’re involved in. Choose only those that would be meaningful to your readers. Place other affiliate products that are not directly relevant to your readers on a separate page entitled, “Recommended” or “Resources” or something similar. Write a short paragraph about each affiliate product.
3. Use sidebar buttons wisely because this is prime space in your blog. Google Adsense should be above the fold. Include an opt-in box so readers can easily keep receiving your content. Use only appropriate hyperlinks depending on your target audience and the blog’s purpose. It’s a great idea to have a button with the html code for linking to the blog, so others can link to you without asking for permission. (Wish I knew how to add that html code button!)
4. Google ads perform better when the background color of the ads is the same color as the background of the blog text. Making the Google ad url color blue might be better than another color, because Internet users automatically associate blue with clickable links. (Now this I didn’t know!)
5. Use your blog content to make other money-making products. For example, put together the content of several blog posts into a book. Or develop one blog post into a short report that you can sell for $5 to $7. Capitalize on your own expertise to produce and sell information products. (This advice I love!)

These are my notes from only half of Carrie’s website critique. You can listen to the entire critique at Carrie’s blog.

Listen and learn!

Related article:

Seven ways to make money on the Internet – no scams!

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